ANINE BING launched in 2012 with a mission to provide women with wardrobe essentials to create the perfect modern uniform.  ANINE BING fuses Scandinavian heritage with American energy for a blended aesthetic that fits the lifestyle of the dynamic women we dress.

Chief Creative Officer and Founder Anine Bing believes in the power of fashion to provide simple, bold dressing women can feel confident in, harnessing her love of duality in designs that are traditional and rebellious at once. Whether it’s through our signature boots, covetable graphic tees, or seasonal statement pieces, she has created a community that encourages women to be confident in their personal style as  an expression of their character and spirit.